Oceaneering Brand Guidelines

The Oceaneering brand is associated with strength, quality, and reliability. One of the key parts of maintaining that brand is consistent usage of our logo. The Oceaneering logo shown below is the only approved logo.

Oceaneering Logo Blue PMS 302 C Rev1
Always use the ® registration mark when displaying the Oceaneering logo.
Oceaneering Logo 302C

The blue logo (PMS 302 C) is the preferred logo and should be used on a white background whenever possible.

Oceaneering

The white logo should be used on dark-colored backgrounds to ensure optimal visibility.
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Oceaneering Logo Black

The black logo is an optional logo and can be used on a white or light-colored background.
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Logo Clear Space Guidelines

Maintaining a clean and uncluttered area around the logo maximizes the visual impact. Clear space must be maintained when graphics, text, illustrations, or imagery are used in conjunction with the registered logo.
Oceaneering Logo Blue Web Clear Space1 1024x465
Logo Web Clear Space R 300x298

Printed Media

Minimum logo size on printed media is 0.75 inches (19 mm) wide.

Digital Media

Minimum logo size in digital media is 100 pixels wide.

Photographs

When the logo is placed on a photograph, it should be positioned on a clean and uncluttered area.

Examples of Correct Logo Usage in Printed Media

Flyers With Tagline
Brochure Level 2 Cover Small1

Example of Correct Logo Usage in Digital Media

NEXXUS Digi Ad

Examples of Incorrect Logo Use

Logos Forbidden Backgrounds Dark
Logos Forbidden Backgrounds Light
Logos Forbidden Backgrounds Image

Colors

Brands and colors are inextricably linked because color offers an instantaneous method for conveying meanings and messages without words.

Oceaneering has three primary colors.

PMS 302 C

CMYK: 100 74 40 32
RGB: 0 59 92
HEX: #003b5c
RAL: 5001

Logo color.
Used when text should appear blue.

PMS 2965 C

CMYK: 100 78 48 54
RGB: 0 38 62
HEX: #00263e
RAL: 5011

Should only be used on solid–blue backgrounds and areas with fill color.

Main color for equipment/assets such as LARS, HPUs, and winches.

PMS 302 C

CMYK: 0 23 91 0
RGB: 255 196 37
HEX: #ffc72c
RAL: 1003

Used in illustrations/infographics and as a contrast color. Use sparingly and with caution.

Avoid using text in this color.

Main color for equipment/assets such as containers, frames, and subsea modules.

Secondary Colors

These colors may be used to provide variety and visual interest within the recognized palette.

PMS 5415 C


CMYK: 68 43 30 4
RGB: 91 127 149
HEX: #5b7f95
RAL: 5014

Used for headings and subheadings on light backgrounds and as a contrasting color against PMS 2965 C.

Not to be used as a primary blue.

PMS 5425 C

CMYK: 55 31 24 6
RGB: 122 153 172
HEX: #7a99ac
RAL: 5024

This is a slightly lighter version of PMS 5415 C.

Used for headings and subheadings on light backgrounds and as a contrasting color against PMS 2965 C.

Not to be used as a primary blue.

PMS 7711 C

CMYK: 97 18 33 0
RGB: 0 151 169
HEX: #0097a9
RAL: 5018

Used for links, illustrations/infographics and as a contrast color in small doses.

Tertiary Colors

The tertiary colors are complementary to our official colors, but are not recognizable identifiers for Oceaneering. These should be used sparingly (less than 10% of the palette in one piece).

PMS 3278 C


CMYK: 100 11 67 1
RGB: 0 155 119
HEX: #009b77
RAL: 6024

Used for illustrations/infographics and as a contrast color in small doses.

PMS 1665 C

CMYK: 6 87 100 0
RGB: 220 68 5
HEX: #dc4405
RAL: 2004

Used for illustrations/infographics and as a contrast color in small doses.

PMS 186 C

CMYK: 12 100 92 3
RGB: 200 16 46
HEX: #c8102e
RAL: 3028

Used for illustrations/infographics and as a contrast color in small doses.

Grey Body Text – Printed


CMYK: 0 0 0 85
RGB: 77 77 79

Used for body text on printed materials (brochures, fliers, and catalogs).

Grey Body Text – Digital

HEX: #666666
RGB: 102 102 102

Used for body text in materials for digital use.

Font

As with our logo, consistent use of our typeface reinforces the Oceaneering brand identity.
DIn OT 300x260

At Oceaneering, we use a defined font.

 

Din OT is our font for design use.

The preferred weights are bold, medium, regular, and light.

Contact Us | Oceaneering Brand Guidelines
Company page Since our founding in the early 1960s, Oceaneering has expanded and grown globally to service several industries such as the offshore energy industry, defense, entertainment, material handling, aerospace, science, and renewable energy industries. In 1964, Mike Hughes and Johnny Johnson formed a Gulf of Mexico diving company called World Wide Divers. The company grew in response to increasing demand for their services and in 1969 merged with two other diving companies to form Oceaneering International, Inc. To solve the toughest challenges, we do things differently, creatively, and smarter. As your trusted partner, our unmatched experience and truly innovative portfolio of technologies and solutions give us the flexibility to adapt and evolve, regardless of market conditions. Our mission is to solve the unsolvable. We thrive by creating industry-changing technically creative solutions for the most complex operational challenges under water, on land, and in space. Our five core values establish a common culture and demonstrate what is most important for us as a company. Since the beginning, the company has transformed from a small regional diving company into a global provider of engineered products and services. Today, we develop products and services for use throughout the lifecycle of an offshore oilfield, from drilling to decommissioning. We operate the world's premier fleet of work class ROVs. Additionally, we are a leader in offshore oilfield maintenance services, umbilicals, subsea hardware, and tooling. We also serve the aerospace, defense, and theme park industries. Underpinning everything we do, safety is not only the foundation of our core values, but it is vital to our unmatched performance record and company culture. The industries we serve are as diverse as they are complex. Whether we are engineering deepwater umbilicals or developing robotics for aerospace applications, the safety and health of our employees, vendors, and customers is an integral part of our day-to-day business. If we are working, then our responsibility is to be working safely. Since our inception in 1964, we have placed a high value on employee safety—from diving services and subsea inspection to vessel-based installation operations. We have and will continue to evolve not only our health, safety, and environmental (HSE) processes, but those of the industries in which we work. Although we have been fatality-free since 1999, our HSE journey goes beyond statistics. As our portfolio of services has grown, we have continued to prioritize and advance our approach to HSE.