The Oceaneering brand is associated with strength, quality, and reliability. One of the key parts of maintaining that brand is consistent usage of our logo. The Oceaneering logo shown below is the only approved logo.
Always use the ® registration mark when displaying the Oceaneering logo.
The blue logo (PMS 302 C) is the preferred logo and should be used on a white background whenever possible.
The white logo should be used on dark-colored backgrounds to ensure optimal visibility.
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The black logo is an optional logo and can be used on a white or light-colored background.
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Logo Clear Space Guidelines
Maintaining a clean and uncluttered area around the logo maximizes the visual impact. Clear space must be maintained when graphics, text, illustrations, or imagery are used in conjunction with the registered logo.
Printed Media
Minimum logo size on printed media is 0.75 inches (19 mm) wide.
Digital Media
Minimum logo size in digital media is 100 pixels wide.
Photographs
When the logo is placed on a photograph, it should be positioned on a clean and uncluttered area.
Examples of Correct Logo Usage in Printed Media
Example of Correct Logo Usage in Digital Media
Examples of Incorrect Logo Use
Colors
Brands and colors are inextricably linked because color offers an instantaneous method for conveying meanings and messages without words.
Oceaneering has three primary colors.
PMS 302 C
CMYK: 100 74 40 32
RGB: 0 59 92
HEX: #003b5c
RAL: 5001
Logo color.
Used when text should appear blue.
PMS 2965 C
CMYK: 100 78 48 54
RGB: 0 38 62
HEX: #00263e
RAL: 5011
Should only be used on solid–blue backgrounds and areas with fill color.
Main color for equipment/assets such as LARS, HPUs, and winches.
PMS 123 C
CMYK: 0 23 91 0
RGB: 255 196 37
HEX: #ffc72c
RAL: 1003
Used in illustrations/infographics and as a contrast color. Use sparingly and with caution.
Avoid using text in this color.
Main color for equipment/assets such as containers, frames, and subsea modules.
Secondary Colors
These colors may be used to provide variety and visual interest within the recognized palette.
PMS 5415 C
CMYK: 68 43 30 4
RGB: 91 127 149
HEX: #5b7f95
RAL: 5014
Used for headings and subheadings on light backgrounds and as a contrasting color against PMS 2965 C.
Not to be used as a primary blue.
PMS 5425 C
CMYK: 55 31 24 6
RGB: 122 153 172
HEX: #7a99ac
RAL: 5024
This is a slightly lighter version of PMS 5415 C.
Used for headings and subheadings on light backgrounds and as a contrasting color against PMS 2965 C.
Not to be used as a primary blue.
PMS 7711 C
CMYK: 97 18 33 0
RGB: 0 151 169
HEX: #0097a9
RAL: 5018
Used for links, illustrations/infographics and as a contrast color in small doses.
Tertiary Colors
The tertiary colors are complementary to our official colors, but are not recognizable identifiers for Oceaneering. These should be used sparingly (less than 10% of the palette in one piece).
PMS 3278 C
CMYK: 100 11 67 1
RGB: 0 155 119
HEX: #009b77
RAL: 6024
Used for illustrations/infographics and as a contrast color in small doses.
PMS 1665 C
CMYK: 6 87 100 0
RGB: 220 68 5
HEX: #dc4405
RAL: 2004
Used for illustrations/infographics and as a contrast color in small doses.
PMS 186 C
CMYK: 12 100 92 3
RGB: 200 16 46
HEX: #c8102e
RAL: 3028
Used for illustrations/infographics and as a contrast color in small doses.
Grey Body Text – Printed
CMYK: 0 0 0 85
RGB: 77 77 79
Used for body text on printed materials (brochures, fliers, and catalogs).
Grey Body Text – Digital
HEX: #666666
RGB: 102 102 102
Used for body text in materials for digital use.
Font
As with our logo, consistent use of our typeface reinforces the Oceaneering brand identity.
At Oceaneering, we use a defined font.
Din OT is our font for design use.
The preferred weights are bold, medium, regular, and light.
