{"id":61086,"date":"2023-11-09T08:18:49","date_gmt":"2023-11-09T13:18:49","guid":{"rendered":"https:\/\/oceaneering.com\/oceaneering-brand\/"},"modified":"2024-02-01T04:45:00","modified_gmt":"2024-02-01T09:45:00","slug":"oceaneering-brand","status":"publish","type":"page","link":"https:\/\/www.oceaneering.com\/pt\/oceaneering-brand\/","title":{"rendered":"Diretrizes da marca Oceaneering"},"content":{"rendered":"<h1>\n\t\tDiretrizes da marca Oceaneering\n\t<\/h1>\n\n\t\tA marca Oceaneering est\u00e1 associada \u00e0 for\u00e7a, qualidade e confiabilidade. Uma das partes principais da manuten\u00e7\u00e3o dessa marca \u00e9 o uso consistente do nosso logotipo. O logotipo da Oceaneering mostrado abaixo \u00e9 o \u00fanico logotipo aprovado.\n\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Oceaneering-Logo-blue-PMS-302-C-rev1-1024x299.jpeg\" alt=\"Oceaneering-Logo-blue-PMS-302-C-rev1\" itemprop=\"image\" title=\"Oceaneering-Logo-blue-PMS-302-C-rev1\" onerror=\"this.style.display='none'\"  \/>\n\n\t\tSempre use a marca de registro \u00ae ao exibir o logotipo da Oceaneering.\n\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/12\/Oceaneering-Logo-302C.jpeg\" alt=\"Oceaneering-Logo-302C\" itemprop=\"image\" title=\"Oceaneering-Logo-302C\" onerror=\"this.style.display='none'\"  \/>\n\t<p>O logotipo azul (PMS 302 C) \u00e9 o preferido e deve ser usado em um fundo branco sempre que poss\u00edvel.<\/p>\n\t\t\t<a href=\"https:\/\/oceaneering.canto.com\/download\/image\/6ovf3ee24d26h7tpovlo07970i\/original\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPNG\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/oceaneering.canto.com\/download\/document\/pknkfdt3b51h57tk98mgb1vh02\/original.pdf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPDF\n\t\t\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/12\/Oceaneering-Logo-White2.jpeg\" alt=\"Oceaneering-Logo-White2\" itemprop=\"image\" title=\"Oceaneering-Logo-White2\" onerror=\"this.style.display='none'\"  \/>\n\t<p>O logotipo branco deve ser usado em fundos de cor escura para garantir a melhor visibilidade.<\/p>\n\t\t\t<a href=\"https:\/\/oceaneering.canto.com\/download\/image\/fgmqncl2h112hf3e2f1ot31u6m\/original\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPNG\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/oceaneering.canto.com\/download\/document\/ji3m434e417o9bceeji22d5a6j\/original.pdf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPDF\n\t\t\t\t\t<\/a>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/12\/Oceaneering-Logo-Black.jpeg\" alt=\"Oceaneering-Logo-Black\" itemprop=\"image\" title=\"Oceaneering-Logo-Black\" onerror=\"this.style.display='none'\"  \/>\n\t<p>O logotipo preto \u00e9 um logotipo opcional e pode ser usado em um fundo branco ou de cor clara.<\/p>\n\t\t\t<a href=\"https:\/\/oceaneering.canto.com\/download\/image\/5gh1ifn8ed4hv6r21fm6ktc42m\/original\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPNG\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/oceaneering.canto.com\/download\/document\/n10h0a7rlh4vp2v7tfq9cm5l17\/original.pdf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\tPDF\n\t\t\t\t\t<\/a>\n<h2>\n\t\tDiretrizes de espa\u00e7o livre do logotipo\n\t<\/h2>\n\n\t\tA manuten\u00e7\u00e3o de uma \u00e1rea limpa e organizada ao redor do logotipo maximiza o impacto visual. O espa\u00e7o livre deve ser mantido quando gr\u00e1ficos, textos, ilustra\u00e7\u00f5es ou imagens forem usados em conjunto com o logotipo registrado.\n\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Oceaneering-Logo-Blue-web-clear-space1-1024x465-1.png\" alt=\"Oceaneering-Logo-Blue-web-clear-space1-1024x465\" itemprop=\"image\" title=\"Oceaneering-Logo-Blue-web-clear-space1-1024x465\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Logo-web-clear-space-R-300x298-1.png\" alt=\"Logo-web-clear-space-R-300x298\" itemprop=\"image\" title=\"Logo-web-clear-space-R-300x298\" onerror=\"this.style.display='none'\"  \/>\n<h3>\n\t\tM\u00eddia impressa\n\t<\/h3>\n\t<p><strong>Tamanho m\u00ednimo do logotipo<\/strong> em m\u00eddia impressa \u00e9 de 0,75 polegadas (19 mm) de largura.<\/p>\n<h3>\n\t\tM\u00eddia digital\n\t<\/h3>\n\t<p><strong>Tamanho m\u00ednimo do logotipo<\/strong> em m\u00eddia digital \u00e9 de 100 pixels de largura.<\/p>\n<h3>\n\t\tFotografias\n\t<\/h3>\n\t<p>Quando o logotipo for colocado em uma fotografia, ele dever\u00e1 ser posicionado em uma \u00e1rea limpa e organizada.<\/p>\n<h4>\n\t\tExemplos de uso correto do logotipo na m\u00eddia impressa\n\t<\/h4>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/flyers-with-tagline.jpeg\" alt=\"flyers-with-tagline\" itemprop=\"image\" title=\"folhetos com etiqueta\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Brochure-level-2-cover-small1.jpeg\" alt=\"Brochure-level-2-cover-small1\" itemprop=\"image\" title=\"Brochura-level-2-cover-small1\" onerror=\"this.style.display='none'\"  \/>\n<h4>\n\t\tExemplo de uso correto do logotipo na m\u00eddia digital\n\t<\/h4>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/NEXXUS-digi-ad.gif\" alt=\"NEXXUS-digi-ad\" itemprop=\"image\" title=\"NEXXUS-digi-ad\" onerror=\"this.style.display='none'\"  \/>\n<h4>\n\t\tExemplo de uso correto do logotipo na m\u00eddia digital\n\t<\/h4>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Logos-forbidden-backgrounds-dark.png\" alt=\"Logos-forbidden-backgrounds-dark\" itemprop=\"image\" title=\"Logos-forbidden-backgrounds-dark\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Logos-forbidden-backgrounds-light.jpeg\" alt=\"Logos-forbidden-backgrounds-light\" itemprop=\"image\" title=\"Logos-forbidden-backgrounds-light\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/Logos-forbidden-backgrounds-image-1.jpeg\" alt=\"Logos-forbidden-backgrounds-image-1\" itemprop=\"image\" title=\"Logos-forbidden-backgrounds-image-1\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tCores\n\t<\/h2>\n\n\t\tAs marcas e as cores est\u00e3o intrinsecamente ligadas porque a cor oferece um m\u00e9todo instant\u00e2neo de transmitir significados e mensagens sem palavras.\n\t\n<h3>\n\t\tA Oceaneering tem tr\u00eas cores prim\u00e1rias.\n\t<\/h3>\n\t<h4>PMS 302 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/p1-1-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 100 74 40 32<\/strong><br \/>\n<strong>RGB: 0 59 92<\/strong><br \/>\n<strong>HEX: #003b5c<\/strong><br \/>\n<strong>RAL: 5001<\/strong>\nCor do logotipo.<br \/>\nUsado quando o texto deve aparecer em azul.\n\t<h4>PMS 2965 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/p2-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 100 78 48 54<\/strong><br \/>\n<strong>RGB: 0 38 62<\/strong><br \/>\n<strong>HEX: #00263e<\/strong><br \/>\n<strong>RAL: 5011<\/strong>\n<p>Deve ser usado somente em fundos azuis s\u00f3lidos e \u00e1reas com cor de preenchimento.<\/p>\n<p>Cor principal para equipamentos\/ativos, como LARS, HPUs e guinchos.<\/p>\n\t<h4>PMS 123 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/p3-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 0 23 91 0<\/strong><br \/>\n<strong>RGB: 255 196 37<\/strong><br \/>\n<strong>HEX: #ffc72c<\/strong><br \/>\n<strong>RAL: 1003<\/strong>\n<p>Usada em ilustra\u00e7\u00f5es\/infogr\u00e1ficos e como cor de contraste. Use com modera\u00e7\u00e3o e cautela.<\/p>\n<p>Evite usar texto nessa cor.<\/p>\n<p>Cor principal para equipamentos e ativos, como cont\u00eaineres, estruturas e m\u00f3dulos submarinos.<\/p>\n<h3>\n\t\tCores secund\u00e1rias\n\t<\/h3>\n\n\t\tEssas cores podem ser usadas para proporcionar variedade e interesse visual dentro da paleta reconhecida.\n\t\n\t<h4>PMS 5415 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/s1-150x150.png\" alt=\"PMS 5415 C\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 68 43 30 4<\/strong><br \/>\n<strong>RGB: 91 127 149<\/strong><br \/>\n<strong>HEX: #5b7f95<\/strong><br \/>\n<strong>RAL: 5014<\/strong>\n<p>Usado para t\u00edtulos e subt\u00edtulos em fundos claros e como cor de contraste em rela\u00e7\u00e3o ao PMS 2965 C.<\/p>\n<p>N\u00e3o deve ser usado como azul prim\u00e1rio.<\/p>\n\t<h4>PMS 5425 C<\/h4>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/s2-150x150.png\" alt=\"PMS 5425 C\" width=\"150\" height=\"150\" \/>\n<strong>CMYK: 55 31 24 6<\/strong><br \/>\n<strong>RGB: 122 153 172<\/strong><br \/>\n<strong>HEX: #7a99ac<\/strong><br \/>\n<strong>RAL: 5024<\/strong>\n<p>Essa \u00e9 uma vers\u00e3o um pouco mais clara do PMS 5415 C.<\/p>\n<p>Usado para t\u00edtulos e subt\u00edtulos em fundos claros e como cor de contraste em rela\u00e7\u00e3o ao PMS 2965 C.<\/p>\n<p>N\u00e3o deve ser usado como azul prim\u00e1rio.<\/p>\n\t<h4>PMS 7711 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/s3-150x150.png\" alt=\"PMS 7711 C \" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 97 18 33 0<br \/>\n<\/strong><strong>RGB: 0 151 169<br \/>\n<\/strong><strong>HEX: #0097a9<br \/>\n<\/strong><strong>RAL: 5018<\/strong><strong><br \/>\n<\/strong>\n<p>Usada para links, ilustra\u00e7\u00f5es\/infogr\u00e1ficos e como cor de contraste em pequenas doses.<\/p>\n<h3>\n\t\tCores terci\u00e1rias\n\t<\/h3>\n\n\t\tAs cores terci\u00e1rias s\u00e3o complementares \u00e0s nossas cores oficiais, mas n\u00e3o s\u00e3o identificadores reconhec\u00edveis da Oceaneering. Elas devem ser usadas com modera\u00e7\u00e3o (menos de 10% da paleta em uma \u00fanica pe\u00e7a).\n\t\n\t<h4>PMS 3278 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/PMS-3278-C-150x150.png\" alt=\"PMS 3278 C\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 100 11 67 1<\/strong><br \/>\n<strong>RGB: 0 155 119<\/strong><br \/>\n<strong>HEX: #009b77<\/strong><br \/>\n<strong>RAL: 6024<\/strong>\n<p>Usada para ilustra\u00e7\u00f5es\/infogr\u00e1ficos e como cor de contraste em pequenas doses.<\/p>\n\t<h4>PMS 1665 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/PMS-1665-C-150x150.png\" alt=\"PMS 1665 C\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 6 87 100 0<\/strong><br \/>\n<strong>RGB: 220 68 5<\/strong><br \/>\n<strong>HEX: #dc4405<\/strong><br \/>\n<strong>RAL: 2004<\/strong>\n<p>Usada para ilustra\u00e7\u00f5es\/infogr\u00e1ficos e como cor de contraste em pequenas doses.<\/p>\n\t<h4>PMS 186 C<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/PMS-186-C-150x150.png\" alt=\"PMS 186 C\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 12 100 92 3<br \/>\n<\/strong><strong>RGB: 200 16 46<br \/>\n<\/strong><strong>HEX: #c8102e<br \/>\n<\/strong><strong>RAL: 3028<\/strong><strong><br \/>\n<\/strong>\n<p>Usada para ilustra\u00e7\u00f5es\/infogr\u00e1ficos e como cor de contraste em pequenas doses.<\/p>\n\t<h4>Texto do corpo cinza - Impresso<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/Grey-Body-Text---Printed-150x150.png\" alt=\"Grey Body Text Color - Printed\" width=\"150\" height=\"150\" \/><\/p>\n<strong>CMYK: 0 0 0 85<\/strong><br \/>\n<strong>RGB: 77 77 79<\/strong>\n<p>Usado para o corpo do texto em materiais impressos (brochuras, folhetos e cat\u00e1logos).<\/p>\n\t<h4>Texto do corpo cinza - Digital<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.oceaneering.com\/wp-content\/uploads\/2024\/02\/Grey-Body-Text---Digital-150x150.png\" alt=\"Grey Body Text Color - Digital\" width=\"150\" height=\"150\" \/><\/p>\n<strong>HEXADECIMAL: #666666<br \/>\n<\/strong><strong>RGB: 102 102 102 102<\/strong><strong><br \/>\n<\/strong>\n<p>Usado para o corpo do texto em materiais para uso digital.<\/p>\n<h2>\n\t\tFonte\n\t<\/h2>\n\n\t\tAssim como em nosso logotipo, o uso consistente de nossa fonte tipogr\u00e1fica refor\u00e7a a identidade da marca Oceaneering.\n\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/oceaneering.com\/wp-content\/uploads\/2023\/11\/DIn-OT-300x260-1.jpeg\" alt=\"DIn-OT-300x260\" itemprop=\"image\" title=\"DIn-OT-300x260\" onerror=\"this.style.display='none'\"  \/>\n\t<p>Na Oceaneering, usamos uma fonte definida.<\/p>\n\t<p>Din OT \u00e9 a nossa fonte para uso em design.<\/p>\n<p>Os pesos preferidos s\u00e3o negrito, m\u00e9dio, regular e leve.<\/p>","protected":false},"excerpt":{"rendered":"<p>Diretrizes da marca Oceaneering A marca Oceaneering est\u00e1 associada \u00e0 for\u00e7a, qualidade e confiabilidade. Uma das partes principais da manuten\u00e7\u00e3o dessa marca \u00e9 o uso consistente do nosso logotipo. O logotipo da Oceaneering mostrado abaixo \u00e9 o \u00fanico logotipo aprovado. Sempre use a marca de registro \u00ae ao exibir o logotipo da Oceaneering. O logotipo azul (PMS 302 C) ... <a title=\"Diretrizes da marca Oceaneering\" class=\"read-more\" href=\"https:\/\/www.oceaneering.com\/pt\/oceaneering-brand\/\" aria-label=\"Leia mais sobre as Diretrizes de Marca da Oceaneering\">Leia mais<\/a><\/p>","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":37,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"product_category":[],"search_tags":[],"class_list":["post-61086","page","type-page","status-publish"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/pages\/61086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/comments?post=61086"}],"version-history":[{"count":0,"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/pages\/61086\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/media?parent=61086"}],"wp:term":[{"taxonomy":"product_category","embeddable":true,"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/product_category?post=61086"},{"taxonomy":"search_tags","embeddable":true,"href":"https:\/\/www.oceaneering.com\/pt\/wp-json\/wp\/v2\/search_tags?post=61086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}